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Why The Customer Is Not Always Right

It’s a truth we need to start accepting in business: by telling ourselves “the customer is always right,” we are fooling ourselves into thinking that abusive customers must be tolerated. In fact, the customer is not always right. What’s more, we’re shortchanging our employees by forcing them to endure their behavior and concede to their demands. It’s time to let go of the adage and the unreasonable customers, and we’ve put together an infographic to illustrate why.


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Han Butler

As Chief Revenue Officer, Han specializes in developing clear, unique and compelling value propositions which disruptively differentiate products and brands in cluttered markets. Han has a passion for working with people on creating value and opportunity, both in companies and communities. Nothing is more rewarding than working with a group of fun and talented individuals to create something greater than we could accomplish individually.

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