If you provide heating, ventilation, and air conditioning services, knowing how to get HVAC leads will help you generate a steady flow of customers and grow your business.
However, many HVAC businesses struggle because they don’t have a good strategy for acquiring new customers, particularly when it comes to generating qualified leads.
Below are a few effective lead generation strategies you can implement in your HVAC business.
How Do You Get Leads for HVAC?
Step one in getting quality leads is reaching out to the right audience. But how do you do that? Here are some ideas.
Optimize Your Website
These days, most people go online when they need to find a local service. If you have a website, you already have an edge over other nearby HVAC contractors who don’t have one. But merely having a website isn’t enough if potential customers can’t find it.
Make your website rank higher in online search results by optimizing it. Identify specific search terms, and use them in your site’s contents. When targeting keywords, combine specialization with your ideal service area. For instance, if your business is located in Montauk, NY, you might consider utilizing keywords like:
- HVAC repair in Montauk
- Affordable HVAC service in Montauk
- Montauk HVAC company
You could also create relevant content that answers common questions potential customers may have. Not only does it establish your authority on HVAC-related subjects, but it also brings more visits to your site and qualified leads.
Improve Google Maps Listing
Create more leads by taking advantage of your Google Maps listing. When new customers look for “HVAC contractors near me,” Google will put out results based on the searcher’s current location.
To ensure you’re among the top choices within the vicinity, complete your free Google My Business page, including accurate contact details, business hours, and areas of specialization.
Use Online Ads
Running ads, such as a pay-per-click campaign, on different platforms can get you leads fast but at a higher cost than other strategies. To get the best returns, you have to limit where your ad appears and for whom.
In other words, your ad should appear only in searches for your town that are related to furnace repair, if that’s your target neighborhood and area of specialization.
Leverage Social Media
An effective lead generation strategy should include a social media campaign. Social media platforms like Facebook, Instagram, and LinkedIn can bring in leads by engaging with prospective customers. It’s important to be where your target market is, so try to be active in online discussions, answer queries, and be generally helpful.
Do more than run paid ads or promotions on the platform—create bite-sized, relevant content for your customers. Doing this consistently helps you establish your image as a trusted HVAC contractor.
Build Credibility with Reviews
If you want to get more leads, start with building a good reputation through positive online reviews.
After finishing a job, ask customers to leave feedback on Google, Yelp, or Facebook. Glowing reviews of a job well done will attract new clients, but don’t get too frustrated when you see some negative ones. Instead, use these to improve services and take steps to address dissatisfied clients.
How Do I Get More Customers for My HVAC Business?
Once you have those qualified leads, the next step is converting them to paying customers.
One of the most effective ways to entice new clients is to give them a special offer. Besides ensuring your prices are competitive, offer lower rates to first-time customers. You can use social media platforms as channels for ongoing promotion.
Leads aren’t the only ones you can convert—past customers can bring in new business to your HVAC company. Encourage them to schedule an annual inspection or check up with a special voucher or discount on their next service. You can offer the same or a better incentive to previous clients who give referrals.
Follow Up on Quality Leads
Site visitors who leave their phone or email are most likely interested in your HVAC services. Even if they haven’t reached out to you yet for future work, it’s best to maintain contact with them.
Sustain their interest by following up through an email or phone call. Ask how you can help them today, what HVAC services they need, and when they plan to schedule an appointment.
Getting in touch with prospective customers puts your business on top of their minds.
Outsource the Extra Work
Often, it is better to leave lead generation to professionals as they have the expertise in achieving results efficiently.
Outsourcing the work to trusted lead generation service providers isn’t free, but you can be assured of excellent results. How much HVAC leads cost depends on the method you use, but we think of the cost as an investment in your business’s continued growth and long-term profitability.
Partner with ROI Solutions for Quality HVAC Leads
Learn how the team of experts at ROI Call Center Solutions can help generate quality HVAC leads today so you can focus on growing your business.