Call center quality assurance is business jargon for analyzing the quality of a call through the lens of the customer’s expectations and needs. 

And that’s really what every company with a product or service to sell is looking for: a way to better serve their customers and make them happy.  

How Can I Improve My Call Center Quality Score?

The best way to get good results for call center quality is to monitor calls. Data gathered from monitoring calls can help identify existing problems, enabling you to come up with viable solutions. 

You’ll also be working to keep the quality of your calls at peak performance as you monitor them, and be providing an elevated level of customer service.

So really, monitoring calls should be viewed as a win-win: while you’re working to improve your internal functions, your external output and interactions with customers will also benefit. 

But what specifically can you do to see a good return on call center quality monitoring? A lot. We’ve compiled a list of 16 suggested call center quality assurance guidelines and tips you can incorporate in your call center quality assurance metrics.

1. Set Clear Goals for Call Quality Monitoring Best Practices

Know what your goals are before you jump into this process. With clear goals in mind, you’ll be able to focus on the more relevant data and avoid getting caught up in unimportant information. 


  • How many calls are you going to monitor? 
  • How often? 
  • How do you plan to monitor them? Etc.

2. Pick Your Metrics

How well you serve your customers can be determined by dozens of key performance indicators. 

Monitoring progress

Similar to knowing your plan before jumping in, picking which specific metrics you’ll focus on analyzing will allow you to move forward through the whole analyzing process. 

Consider selecting different KPIs for different quarters.

3. Invest in Call Center Software

The call center software you already use could provide you with analytical features. 

If not…

You’ll need to be aware of a few things when looking at monitoring software options:

  • Interfacing/Ease of Use: Will the software interface well with your system? Will your agents be able to figure it out easily?
  • Scalability: Choose a software that will grow easily as your company expands. 
  • Costs: Consider what your budget is.
  • Customization: Will the system allow you to make your greetings personal? Is that something you want from a call center software system? 
  • Security: The safety of your data and any customer information you have is important. Select a system that provides everyone involved with security. 

4. Develop a Script

A solid script will keep your calls operating on the same level and make it easier to detect problems. It will also give your agents a framework to start from and build on.

5. Create Call Center Quality Assurance Forms

Work with everyone from the higher-ups to the calling agents themselves to create call center quality assurance forms. 

Call center quality assurance form examples could include measurements that stack up your agent’s calling to a predetermined uniform standard. 

You can make them available for customers, supervisors, or even the agents themselves to fill out. 

6. Train Your People

Work with your agents regularly to make it clear how important call quality monitoring best practices are. Invest in your employees with consistent, comprehensive trainings—show them you care about their success with the company.

7. Search for Customer Feedback

You can make call center quality assurance forms available to your customers, or you can send them emails asking for their feedback. 

Find a way that works for your company and incorporate it quickly; what the customers are saying can make all the difference in what you train your agents on.

8. Filter Your Calls

Going through hundreds of calls is a little extreme. But you can filter through a random sampling consistently to get a feel for how your system and script and agents are working. 

9. Focus on Problem Resolution

One of the best suggestions for best call center quality monitoring is to make your customers a priority. Put them and their problems first. Take the time to solve their issues, no matter what. And as you do, you’ll streamline the process.

10. Implement Self-Assessment for Agents

It’s not going to do you or your agents any good if you come at them with all the things they need to improve on over and over again. Setting up a self-assessment system for them will allow them to see their own mistakes and allow them to take steps to fix them. 

11. Monitor All Channels

Analyzing reports

Communicating with customers happens through more than just phone calls in today’s world. For maximum call center quality monitoring, take time to analyze all the avenues your agents are using to work with your customers.

12. Be Thorough

Monitor calls from the beginning to the end. Don’t half-listen to half of the conversation: be thorough and listen to it all. Pay close attention to every detail.  

13. Hire the Right People

Some people are cut out for working as a call center agent. Others aren’t. Do all you can to be sure the people you’re hiring are dedicated to the company or, at the least, the concept of helping customers.

14. Communicate Regularly

Talk with your call agents about their progress, discuss issues with them, and be open to their suggestions. Show them their opinions matter, and they’ll be more inspired and dedicated to their work. 

15. Provide Incentive

Don’t let good work go unnoticed or unrewarded. Spotlight and praise your employees that go above and beyond. This can inspire other employees to do and be better.

16. Keep Things Consistent

Above all…

Stay consistent throughout the process of call center quality monitoring. 

Create a plan, stick to it, communicate regularly to your employees; make it easy for them to know what you expect of them, what the company expects of them, and what they should expect of themselves.