Navigating changing customer expectations and strengthening customer experiences isn’t an overnight fix—so how can automotive companies manage and implement these changes?
Larger automotive companies, such as Volkswagen (VW) and General Motors, are creating a new executive position – the CXO (Customer Experience Officer) – to manage customer experience. A CXO typically partners with other C-suite executives to enact customer experience initiatives across the entire company.
For smaller or quickly growing companies, outsourcing customer experience can deliver similar results. Outsourcing your customer experience not only means you get access to customer experience expertise but also provides a scalable way to provide an outstanding customer experience.
Gone are the days when “outsourcing” meant a subpar call center that was far away and difficult to manage. Modern customer experience outsourcing can manage customer and technical support, customer data analytics, loyalty programs, sales and marketing leads, and omnichannel customer support.
Partnering with experts in customer experience means you can understand your customers, make informed decisions, and capitalize on positive customer experiences—all without the hassle of hiring, training, and managing an in-house team.