Up-selling Cross-selling

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Sales are the lifeblood of most companies, so whether you’re offering a product or service, you probably put a lot of effort toward bringing in more sales. And while you can simply bootstrap it and try to sell a higher quantity of the same product, there are other sales methods that are far more efficient.

One of the most important services ROI CX Solutions can provide is the art of up-selling and cross-selling. The reason why these services are so valuable is because they maximize the potential of each and every phone call. In fact, up-selling and cross-selling can result in an average of forty percent (40%) additional gross sale per telephone call. ROI CX Solutions deliver three different effective selling techniques: technology, training, and statistical analysis.

Cross-selling and up-selling are established methods of improving your sales and increasing customer loyalty. Up-selling is a sales technique where customers will be offered a recommendation or another product or service in addition to one they are currently buying. Cross-selling is a technique where the seller will offer to add a related item or integrated service alongside the one already being sold. Both techniques not only provide additional revenue and sales for your company, but they also provide valuable recommendations and products for your customers to enhance their experience.

Why Choose ROI CX Solutions?

As leaders in our industry, ROI CX Solutions is driven to succeed on a foundation of core values and beliefs.

ROI CX Solutions believes customer care and contact centers fail to put into practice the cross-selling and up-selling basics during their customer interaction. This is the main reason most call centers struggle to get maximum return on their given investment.

Your best choice for outsourced upselling and cross-selling is ROI CX Solutions. Our core values and beliefs permeate every aspect of our business, meaning every salesperson will put the customer first and treat each phone call with care and consideration. We teach our employees to always do the right thing and leave their ego at the door.

This dedication to values shines through in all we do. Our cross-selling and upselling training prove we’re always striving to improve our results and carefully monitor our efforts to see where we can improve cross-selling tools and techniques.

What is Upselling?

Wondering what is an upsell strategy? Upselling is when a customer is convinced to purchase a more expensive or premium version of their original purchase. They might also be persuaded to add on other features or purchase a warranty. For example, a person buying a blender may be convinced to buy a version that costs $100 more by highlighting everything the more expensive blender can do that the lower-end version cannot. The salesperson might also suggest adding a 2-year warranty in case the blender breaks later on.

Because the customer gets more value out of their purchase with upselling, they develop a stronger tie to the company and feel more loyalty. The process of convincing a customer to upgrade their order is far more effective and efficient than trying to constantly find new customers who buy one thing. The customer spends more time with the business and gives you optimal revenue with their larger order.

What is Cross-selling?

While upselling influences a customer to purchase a more expensive version of their original order, cross-selling is a tactic where the salesperson makes custom recommendations to buy other products related to their original order. For example, a person who orders a blender might be influenced to also buy other tools to enhance their experience, like a smoothie cup or a tool for cleaning the blender.

As with upselling, cross-selling is a powerful tool for your business because it optimizes the amount of money coming in and increases the time a customer spends with your business, allowing for a deeper customer relationship. This is a more cost-effective way to increase sales in comparison to lead generation. And because you’re earning more money from each customer who is influenced by cross-selling, you can put more of your money toward lead generation in the future.

Benefits of Cross-selling & Up-selling

Upselling and cross-selling are two sales methods to increase the amount of money a customer spends without simply having to buy more of the same item. These tactics are powerful because the customer gains more value from your company and gives you more sales, which translates to higher profit. With a good salesperson, the customer may not even realize they’ve been influenced to spend more money.

Utilizing the cross-selling and up-selling feature of ROI CX Solutions’ selling techniques includes the following benefits:

  • Your company will build a good rapport with potential customers and increase your global customers base.
  • We help to reduce the escalated calls and offer repeated call
  • Each call will increase in quality and productivity
  • You will maximize your face-time or phone time utilization

Methodologies Adopted by ROI CX Solutions

At ROI CX Solutions, we have a team of skilled salespeople who can upsell and cross-sell to your customers every day, so you can worry about other aspects of your business on a day-to-day basis. We combine technology, team trainings, and data analysis to give you the most effective cross-selling and upselling methods.

They’ll get a clear picture of your company’s regulations and policies in relation to the product they’re interested in. Customers will feel totally at ease, gradually being influenced to add on to their sales or upgrade to a higher end product.

Additional methodologies included:

  • We ask open-ended queries to customers.
  • We make the customers feel comfortable with all their questions.
  • We give sufficient time and consideration to all the customers to voice their queries.
  • We avoid the confusion of any customer relating to regulations and policies.
  • We work to make our customers feel at ease thereby increasing their sales gradually.

Take Advantage of Every Opportunity With ROI CX Solutions

We offer more than simple up and cross-sales, we offer a viable way to increase what matters most, your bottom line. Contact us today and learn why industry leaders trust ROI CX Solutions to help them make the most of every opportunity when telemarketing.


Our clients represent some of the most recognized customer service brands in the world – thanks to their partnership with ROI CX Solutions. We drive customer service with a brand-focused, industry-leading strategy that delivers happier customers, better retention, and better business results every time.

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