Market Research Surveys

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Market Research Survey Solutions

In today’s digitally connected world, there’s no shortage of places to get feedback and insight from your customers. However, using traditional surveying methods is still one of the best, fastest, and most effective ways to get inside the minds of your customers and audience.

With market research and customer feedback surveys, you can understand what’s working in your business and where you need to improve. Cost-effective call center survey services can help you strengthen your brand reputation and grow long-term profits. At ROI CX Solutions, we can help with both.

What are Market Research surveys for?

In short, market research surveys help you better understand the consumers in your market, their decision-making process, and when their behavior can be influenced or changed. Market research surveys can be conducted for a variety of reasons, including to:

  • identify unmet marketing needs
  • understand consumer behavior and motivation
  • determine optimal product marketing
  • maximize brand performance
  • enhance service experiences
  • refine communications and promotion strategies
  • gauge interest in new products and services
  • and more!

The feedback and insights resulting from these surveys can ensure you’re targeting your audience effectively and providing the experiences they most care about.

What are Customer Satisfaction surveys for?

Customer satisfaction (CSAT) surveys gauge how your customer feels about a product or service they’ve purchased from your company recently. CSAT surveys can also measure general customer satisfaction, without reference to a particular purchase or interaction.

At ROI CX Solutions, we can run CSAT surveys to measure:

  • overall satisfaction
  • product-specific satisfaction
  • satisfaction with the timeliness of service delivery
  • customer service satisfaction
  • and more!

Partnering with a survey company to measure and analyze your CSAT can allow you to identify and fix common problems before you lose customers. Understanding your customer satisfaction levels can greatly increase your business’ long-term profitability by effectively increasing customer loyalty.

Get Actionable Insights From ROI CX Center Solutions

Whether your organization is looking for market research or customer feedback, ROI CX Solutions offers a targeted and effective approach. Contact us today to receive a free quote made specifically for your needs.

Benefits of Call Center Surveys

Outsourcing your customer research to a call center provides many benefits. Not only is it a cost-effective way to manage customer feedback, but it also alleviates the internal burden of gathering and analyzing feedback into actionable insights.

Quick and efficient customer research

Using a call center to manage your customer surveys means you don’t have to dedicate internal resources to it, making the process that much more efficient. In addition, our call center teams design simple surveys that are easy for customers to complete, resulting in higher response rates and more data for your team.

Quality control

With digital or automated surveys, it’s difficult to ensure that customers understand the questions or aren’t just clicking through the answers. Instead, a live agent manages quality control as they ask questions and can clarify any questions for respondents.

Increased customer retention

With call center surveys, the feedback you receive will allow you to provide better customer experiences. In addition, customers will appreciate their feedback being valued and listened to. When you put customer feedback into action, you’ll develop a more loyal customer base who sticks around for years to come.

Actionable insights

Managing customer research in-house can often generate a lot of data that never gets actioned. When you outsource your surveys to an experienced call center, you get actionable insights in return that can be immediately implemented.

Why ROI CX Solutions

Our team at ROI CX Solutions can execute your market and customer research with professionalism, responsiveness and technical expertise. Every research process begins and ends with a project manager specifically assigned to you, and available by phone or email any time.

In addition, each of our agents are trained for the specific types of surveys they are assigned to, ensuring careful and exceptional processes and results. Detailed and thorough research will be delivered to you with actionable, data-backed insights you can trust to improve your business.

We’re here to ensure you get the results and data you need to power your business. With ROI CX Solutions, you don’t just get out-of-the-box, generic surveys—you get the expertise of an entire team ready to deliver the most valuable feedback and research we can find.

Improve customer satisfaction and results with improved customer insight

You don’t have to just take our word for it—see how ROI CX Solutions has helped other clients support business growth with market research and actionable insights.

$22 billion+ in new annual revenue

Detailed research into what this client needed led to executive support, processing system improvements and more to deliver strong business growth.


Our clients represent some of the most recognized customer service brands in the world – thanks to their partnership with ROI CX Solutions. We drive customer service with a brand-focused, industry-leading strategy that delivers happier customers, better retention, and better business results every time.

Call Center Survey Solutions FAQs

In short: CSAT surveys measure how satisfied a customer is with your business generally, or with some particular aspect. For example, a CSAT survey may measure how your customers feel about a particular product, or their last customer service interaction.
Market research has many invaluable benefits to companies of all industries and sizes. Not only does market research help you understand your audience and customers more clearly, but it can also help you determine optimal product marketing, maximize brand performance, identify unmet marketing needs, gauge interest in new products and more.
Yes, many call centers provide market research and customer surveying services. By outsourcing your research and surveying to a dedicated team, you can speed up the process, increase response rates from customers with more personalized survey methods, and get actionable insights more quickly.
Not necessarily. In-house market research generally consumes a lot of time and resources. Outsourcing is a more cost-effective and timely solution, allowing you to get results faster. However, in-house market research can be a better option for very complicated or long-term surveying.

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