The world lives online—your business should, too. As easy as it would be to segment social media purely as a platform to build brand awareness or interact with your current client base, social media can be so much more. If you are a business that relies on leads, social media can be a great (and inexpensive) place to start. Because of the millions of users to be found online, social media lead generation never runs dry and is comparatively low-priced and cost-effective.
General Social Media Lead Generation Rules
First and foremost, you need to know what your audience wants. Make your online presence a go-to for information and establish yourself as an expert in your field. As you build trust with your customers as an authority, your reputation improves. As a respected and authoritative company, it makes it easier for you to approach potential leads on social media.
You should always take advantage of multiple social media channels, as well. Don’t limit your social media lead generation searches to just one platform. Different users are drawn to different platforms, and you can diversify the leads you find by pursuing multiple channels.
On all social media platforms, make sure to be engaged with your customers in a meaningful way. Talk with your audience through direct messages or in the comments. People are attracted to brands that function like people—the more that you like, comment, and interact with your customers online, the more connected they feel to your brand.
Finally, measure your progress and track meaningful metrics. A few metrics to track include social engagement (page likes, comments, follows, direct messages, etc.), surveys, form fill-outs, and more. The more you can attribute leads to social media activity, the more you’ll be able to justify your social media efforts and prove a positive ROI.
A Few Tips and Tricks
Gated content (any content such as e-books or whitepapers that require an email subscription) is a quick and easy way to generate leads. For example, imagine your company sells paintings and artwork. You could share a gated post on your social media channels that is an exclusive interview with a well-known painter, and you require an email address to access the post. You are essentially bringing your target customers right to you and collecting their information at the same time.
Online contests are another way to collect information and leads from potential customers. When you run an online contest, tailor it to your specific market niche—those who enter the contest will be much more likely to buy from you. Require them to provide their contact information in order to enter, and you’ve just gathered some highly qualified leads.
Additionally, use Facebook and Instagram ads to your advantage. With the data that social media sites have access to, you can create highly-targeted ads that are only shown to people who would be interested in your product or service.
Get Help From the Social Media Pros
If your company is interested in social media lead generation, but you don’t know where to start, get help from the pros. A professional data collection company can help you get started on tracking generating leads that will bolster your business and set you on the right path. Lead generation throughout social media can be tricky, especially if your business doesn’t have a strong online presence. With the help of a team of professionals, social media can be a highly cost-effective way to generate leads.